Tuesday, November 22, 2016

'Pokémon Go' CP Chart: Are these the best Pokémon after the latest adjustments?

Thanks to a recent update, the CP and attack and defense values for all but one of the Pokémon in Pokémon Go recently changed. Now it's time to figure out which Pokémon are best.

Pokémon Go community The Silph Road has been analyzing and crunching the new post-balance update stats since they were released. One member of the community says they've already figured out the new top 10 attackers, defenders and dual-purpose Pokémon. However, other trainers think the analysis is all wrong.

Pokémon Go CP Update: Trainers debate accuracy of early balance update analysis

If you're freaking out about these changes, there's still hope. Members of The Silph Road are not universally accepting this new ranking. In fact, some members are calling Professor_Kukui's data downright incorrect.
"There's also a surprisingly high amount of players that just believe charts like the new one by Professor_Kukui without thinking for themselves," writes redditor HerrPinkel. "It just needs to be highlighted that this ONLY takes into account the PURE mathematical aspect of DPS or the like, and ignores several practical aspects."
For instance, HerrPinkel cites the prevalence of Vaporeon, a water-type Pokémon. Therefore, anything that has a weakness against water cannot possibly be a top 10 defender, which would knock Rhydon off the list entirely. Rhydon occupies the number two slots in Professor_Kukui's new list.
Redditor MarquisPosa argues the same position, and points at the GamePress best attacker and defender rankings as an example of a ranking system that does take situational conditions into account. If these two trainers are correct then we really need to see if and how the Pokémon most commonly found at gyms will change before making any assessments about new top 10 lists.
In other words, don't go discounting any of your Pokémon yet just because of this balance update. Keep fighting with the Pokémon you love and see how they do, post-update.

Pokémon Go hacks, tips and tricks may change a lot or a little following the balance update

If you're a dedicated Pokémon Go player who also likes to argue about new Top 10 lists you may also want to check out Mic's Pokémon Go guides. Here's everything you need to know about creating new PokéStops, and how to maximize your chances to catch Pokémon. 
As we also use GamePress data for our best gym attackers and best gym defenders guides, Mic will be sticking with these analyses until a general consensus on new Pokémon rankings has been reached.

Pokémon Go’s Thanksgiving event gives players double XP and Stardust

Pokémon Go’s second big in-game event is timed for U.S. Thanksgiving, running between November 23 and November 30, during which time players can get double the standard XP and Stardust for in-game actions. The double up is a little more limited than the first event, which offered up candy bonuses and higher encounter rates for specific Pokémon, but it’s still a nice bump for existing players (and Niantic’s probably hoping some lapsed ones, too).
Click  this video FOR MORE INFO!!!

The new event isn’t specifically tied to Thanksgiving proper, but in a blog post announcing the news the Pokémon Go team did call it a “Celebration to Say Thank You,” so the association is pretty clear. The Go team also took the time to restate that its specific goal is to “encourage exploration and promote exercise,” and boosting XP gain and Stardust should help, since the best way to get both is to wander around and catch new Pokémon.
Daily bonuses recently arrived to Pokémon Go, rewarding players for signing in and playing daily, so it’s not surprising to see more timed in-game events that attempt to boost stickiness even further. The Halloween event helped boost in-game engagement and spend considerably, though, so I’d expect the Thanksgiving one to do the same.

Wednesday, March 23, 2016

Friday, April 24, 2015

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Wednesday, April 22, 2015

The 30 Magic Marketing Words You Should Be Using 2015

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action1. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.
  1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
  2. Because – Give customers a reason why they need to take action.
  3. Free – “Because” we all like free things, right?
  4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
  5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
  6. Amazing – Customers will respond to something that is incredible.
  7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
  8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
  9. Act now – Motivate an immediate response with a limited-time offer.
  10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
  11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
  12. New – Your product or service is the cutting edge in your industry.
  13. Save – The most powerful word to showcase monetary savings, or even time savings.
  14. Proven – Remind customers that your product, service or business is tried-and-true.
  15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
  16. Powerful – Let customers know that your business, product or service is robust.
  17. Real results/guaranteed results – Your customers want results, after all.
  18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
  19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
  20. Instant –Instant access or downloads are more appealing than waiting.
  21. How to – Start off with a solution so customers read the rest of your copy.
  22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
  23. Premium – Premium helps denote high quality.
  24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
  25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
  26. Bargain – Because customers want a great deal, remember?
  27. No obligation – Create a win-win situation for your customers.
  28. 100% money-back guarantee – Again, no risk.
  29. Huge – A large discount or outstanding offer is difficult to resist.
  30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.
They key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates.